Kevin Snow
Sun Tzu and The Art of Sales, Part 4 Understand the Impact of the Environment
Last week we looked at six ways the environment business to business (B2B) sales representatives operate in has changed. It is important...
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Kevin Snow
Aug 31, 20173 min read
Sun Tzu and The Art of Sales, Part 3 Understand Your Environment
The business to business sales environment is changing. These changes impact how sales people connect with prospects and position their...
Kevin Snow
Aug 24, 20173 min read
Sun Tzu and the Art of Sales, Part 2: Know Your Adversary
"If you know yourself but not the enemy, for every victory gained you will also suffer a defeat." There is a difference between "knowing"...
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