Sun Tzu and The Art of Sales, Part 1: Know Yourself
"If you know your adversary and know yourself, you need not fear the result of a hundred battles." The first step in conducting planning for any military operation is to understand the forces you have available and their capabilities. How many do you have? What is there training level? What capabilities do they bring to the operation? The same is true when planning any sales program improvement program. You need to understand what is actually happening in your sales progra