Kevin SnowAug 24, 20173 minSun Tzu and the Art of Sales, Part 2: Know Your Adversary"If you know yourself but not the enemy, for every victory gained you will also suffer a defeat." There is a difference between "knowing"...
Kevin SnowMar 31, 20163 minQualified Leads. Are Your Sales and Marketing Teams on the Same Page?In a perfect world where sales and marketing are aligned and speak the same language, a lead is a lead. Unfortunately, very few of us...