"If you know your adversary and know yourself, you need not fear the result of a hundred battles." The first step in conducting planning for any military operation is to understand the forces you have available and their capabilities. How many do you have? What is there training level? What capabilities do they bring to the operation? The same is true when planning any sales program improvement program. You need to understand what is actually happening in your sales progra
“If you know your adversary and know yourself, you need not fear the result of a hundred
battles. If you know yourself but not your adversary, for every victory gained you will also
suffer a defeat. If you know neither your adversary nor yourself, you will succumb in every
battle.” 2500 years ago a Chinese warrior named Sun Tzu wrote a 13 chapter book outlining how to successfully conduct warfare. Since then his text has become the basis for much if not all military strate