Sun Tzu and the Art of Sales, Part 2: Know Your Adversary
"If you know yourself but not the enemy, for every victory gained you will also suffer a defeat." There is a difference between "knowing" and "understanding" your customers. Knowing your customers really just means you know the demographics of your customers; their age, their locations, how much revenue they are generating, what content they are reading, etc. Most companies do this very well, but when it comes to really understanding customers, they don't dive deep enough to