Kevin SnowAug 24, 20173 minSun Tzu and the Art of Sales, Part 2: Know Your Adversary"If you know yourself but not the enemy, for every victory gained you will also suffer a defeat." There is a difference between "knowing"...
Kevin SnowJul 6, 20172 minHunter or Farmer. Which One is Right for Your Sales Team?The idea of categorizing salespeople as either hunters or farms has been around for decades. But the debate still rages, which one do...
Kevin SnowMay 22, 20174 minThree Steps to Closing More Deals with your Sales ProposalsSales proposals are an integral part of the B2B sales process. Love them or hate them, at some point you are going to have to write one....