
Sun Tzu and The Art of Sales, An Introduction
“If you know your adversary and know yourself, you need not fear the result of a hundred
battles. If you know yourself but not your adversary, for every victory gained you will also
suffer a defeat. If you know neither your adversary nor yourself, you will succumb in every
battle.” 2500 years ago a Chinese warrior named Sun Tzu wrote a 13 chapter book outlining how to successfully conduct warfare. Since then his text has become the basis for much if not all military strate